Project Theme and Capsules

Written by Ashley :)

After studying Asos Africa as a company and a fashion label, we decided to use a rain forest theme for the design component of our project where we will be designing and marketing clothes as if there were going to be sold by Asos Africa.

Specifically we picked the Amazon rain forest in South America.

Under our main theme we have created three capsules in which each of us will be responsible for making the designs and marketing for our specific capsule. Our three capsule themes are: Trees, Parrots, and Frogs native to the Amazon rainforest.